Founders

WHERE IT BEGAN

three memories. one shared feeling
Rishi Raj Shukla

Rishi Raj Shukla

Director
I’ve always been obsessed with atmosphere. the kind you can’t fully explain, but can instantly feel the moment you enter a space.
some of my earliest memories are from weddings and family gatherings. I would carry home cotton buds dipped in attar, trying to hold onto the fragrance for as long as possible.sometimes a man with a worn leather bag would visit our house with tiny bottles of oudh, gulab and khas for everyone to choose from.
I became the runner between rooms, carrying samples to my grandmother and bringing back whichever fragrance she loved most.over time, I became obsessed with how scent could completely shift the energy of a room without anyone noticing why. music, light, flowers, incense.
together they created a feeling people carried with them long after the night ended.I started noticing how deeply fragrance changed the feeling of a moment. but it was never fragrance alone. it was music, lighting, flowers, conversations, all working together to create a certain energy in the room. fragrance became the invisible layer tying everything together.
Saurabh Kashyap

Saurabh Kashyap

CEO
I think my relationship with fragrance began before I had the words for it. It was always there, quietly shaping how home felt.
Roses and lilies in the garden. Sandalwood soap after every bath. Incense smoke drifting through the house during puja. these were not grand moments, just everyday memories that stayed with me for years.
over time, I realised fragrance has a way of making ordinary spaces feel alive. It can soften a morning, warm a room, and quietly stay attached to memory long after the moment has passed.
years later, when I saw temple flowers being given a second life through fragrance, it felt deeply personal. not like discovering something new, but like reconnecting with something that had always been part of me. that feeling eventually became Petals.
Amita Dubey

Amita Dubey

Director
for me, fragrance has always felt like home. not as decoration, but as something emotional that quietly lived inside everyday life.
one of my strongest memories is my grandmother’s basket of flowers. every morning it would be filled with roses, marigolds, champa and udhul before prayers began.
the fragrance would slowly travel through the house before the day had even started. those flowers carried warmth, rhythm and belonging in a way I only understood much later.
even today, certain floral notes bring me back instantly to that same home and that same feeling. with Petals, I wanted fragrance to feel personal again. familiar, emotional and deeply alive.
Rishi Raj Shukla

Rishi Raj Shukla

Director
I’ve always been obsessed with atmosphere. the kind you can’t fully explain, but can instantly feel the moment you enter a space.
some of my earliest memories are from weddings and family gatherings. I would carry home cotton buds dipped in attar, trying to hold onto the fragrance for as long as possible.sometimes a man with a worn leather bag would visit our house with tiny bottles of oudh, gulab and khas for everyone to choose from.
I became the runner between rooms, carrying samples to my grandmother and bringing back whichever fragrance she loved most.over time, I became obsessed with how scent could completely shift the energy of a room without anyone noticing why. music, light, flowers, incense.
together they created a feeling people carried with them long after the night ended.I started noticing how deeply fragrance changed the feeling of a moment. but it was never fragrance alone. it was music, lighting, flowers, conversations, all working together to create a certain energy in the room. fragrance became the invisible layer tying everything together.
Saurabh Kashyap

Saurabh Kashyap

CEO
I think my relationship with fragrance began before I had the words for it. It was always there, quietly shaping how home felt.
Roses and lilies in the garden. Sandalwood soap after every bath. Incense smoke drifting through the house during puja. these were not grand moments, just everyday memories that stayed with me for years.
over time, I realised fragrance has a way of making ordinary spaces feel alive. It can soften a morning, warm a room, and quietly stay attached to memory long after the moment has passed.
years later, when I saw temple flowers being given a second life through fragrance, it felt deeply personal. not like discovering something new, but like reconnecting with something that had always been part of me. that feeling eventually became Petals.
Amita Dubey

Amita Dubey

Director
for me, fragrance has always felt like home. not as decoration, but as something emotional that quietly lived inside everyday life.
one of my strongest memories is my grandmother’s basket of flowers. every morning it would be filled with roses, marigolds, champa and udhul before prayers began.
the fragrance would slowly travel through the house before the day had even started. those flowers carried warmth, rhythm and belonging in a way I only understood much later.
even today, certain floral notes bring me back instantly to that same home and that same feeling. with Petals, I wanted fragrance to feel personal again. familiar, emotional and deeply alive.
fragrance found each of us differently.

Petals is where those memories became something you can breathe in.
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