OUR STORY
at Petals, we craft mood-driven incense for intentional breathers; for you, who knows that scent isn’t just how something smells, but how it makes you feel.
let’s be honest, you’re not just looking for a fragrance. you’re searching for a feeling. when you’re tired, you crave calm. when you’re scattered, you want clarity. when the world feels heavy, you reach for comfort.
you don’t want to cover up.
you want to shift within.
that’s where we begin.
OUR SENSORY UNIVERSE
BREATHE IN WITH INTENTION
what you breathe shapes how you feel, and we believe it should never weigh you down. no thick fumes. no artificial bite. no chemical-laced bamboo sticks. just a soft, steady burn clean on the air, kind to your breath.
SAFE FOR YOUR SENSES
our blends are globally safety-certified, gentle enough to inhale without worry. each one is made with botanical resins, time-honored ingredients, and just a touch of DPG oil to keep the burn consistent and clean.
BREATHE IN THE STORY
it all began with a simple question: what if scent could do more than smell good?
India discards over 800 million tons of flowers every year, many fresh from temple offerings. we rescue those blooms before they’re lost. still fragrant. still full of life. and give them a second chance, as mood-crafted fragrances.
we call this flowercycling.
CRAFTED FOR YOUR FEELINGS
we don’t name scents by ingredients alone. we build them like moods. grounding when the day feels loud. uplifting when the room feels flat. warm when you’re hosting. calm when you’re done. each fragrance belongs to a zone, so choosing is easy. relax. focus. socialise.
MEMORY TO MOOD
Saurabh
CEO
roses in the garden. sandalwood soap after every bath. incense curling through the house like a quiet habit. fragrance was never an “extra” for me, it was just part of life.
years later, i watched temple flowers being rescued and given a second life. not thrown away, not forgotten. transformed. and something clicked. this was more than nostalgia. it was purpose.
petals is my way of taking those small, everyday scents and shaping them into moods we can return to. something you can light, breathe in, and feel the room shift.
Amita
Director
my grandmother kept a basket of roses, marigolds, champa. that basket was my first classroom of fragrance. i learned what each scent meant before anyone explained it to me, that prayers had begun, that the house was awake, that we were together.
those fragrances didn’t just smell beautiful. they made you feel held.
at petals, i carry forward that same sense of belonging, but in a way that fits today. fragrances that don’t overpower the air. they soften it. they stay with you gently, like home does.
Rishi
Director
I grew up noticing the air. attar-soaked cotton at weddings. khus and rose tucked into AC vents. music set. lights right. carpet in place. and always, sandalwood somewhere in the background. i was always the one setting the atmosphere, even before i knew that’s what i was doing.
over time i realised scent isn’t décor. it’s a switch. it can calm a room, sharpen a mind, warm up a gathering. it can turn a moment into a memory.
petals was born from that certainty. design the air and the moment listens. design the air and what you feel, stays.
Petals was not imagined at a desk. it was born in gardens at dawn, in the quiet of reading rooms, in gatherings where scent lingered long after the night ended. three different lives, three beginnings, one belief.
Petals is where our stories meet, and where we invite yours to begin.
